![Hello boys. The one and only Wonderbra | von Unwerth, Ellen | Rose, Nigel | Rose, Nigel | V&A Explore The Collections Hello boys. The one and only Wonderbra | von Unwerth, Ellen | Rose, Nigel | Rose, Nigel | V&A Explore The Collections](https://framemark.vam.ac.uk/collections/2006AP6635/full/!600,/0/default.jpg)
Hello boys. The one and only Wonderbra | von Unwerth, Ellen | Rose, Nigel | Rose, Nigel | V&A Explore The Collections
![Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead | Daily Mail Online Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead | Daily Mail Online](https://i.dailymail.co.uk/i/pix/scaled/2014/11/21/235FFD8000000578-0-image-11_1416589100347.jpg)
Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead | Daily Mail Online
![Cora Harrington on Twitter: "I was a child, but I do remember seeing these WonderBra ads while walking through the mall, and they were scandalous. The campaign was wildly - and I Cora Harrington on Twitter: "I was a child, but I do remember seeing these WonderBra ads while walking through the mall, and they were scandalous. The campaign was wildly - and I](https://pbs.twimg.com/media/E41aYYMX0AAZZno.jpg)
Cora Harrington on Twitter: "I was a child, but I do remember seeing these WonderBra ads while walking through the mall, and they were scandalous. The campaign was wildly - and I
![Cora Harrington on Twitter: "This WonderBra ad debuted in 1994. The first Victoria's Secret fashion show was in 1995. At that time, VS was not the industry behemoth it would become over Cora Harrington on Twitter: "This WonderBra ad debuted in 1994. The first Victoria's Secret fashion show was in 1995. At that time, VS was not the industry behemoth it would become over](https://pbs.twimg.com/media/E41Xu16WYAgFJMj.jpg)
Cora Harrington on Twitter: "This WonderBra ad debuted in 1994. The first Victoria's Secret fashion show was in 1995. At that time, VS was not the industry behemoth it would become over
![Rachael Taylor spoofs Eva Herzigova's "Hello boys" with "G'day boys" in TBWA/London billboard Adland® Rachael Taylor spoofs Eva Herzigova's "Hello boys" with "G'day boys" in TBWA/London billboard Adland®](https://adland.tv/sites/default/files/gdayboysbonds.jpg)