Nike tops forecasts as direct-to-consumer strategy pays off | Financial Times
Just Do It: What We Can Learn from Nike's $39B Marketing Strategy
PDF) Tiger Woods, Nike, and I are (not) best friends: How brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Olympic champion Allyson Felix confirms Nike drops clauses penalising female athletes for being pregnant
Can Nike keep its cool? | Financial Times
The battle for sporting goods supremacy: Nike vs Adidas | IG UK
How Nike broke running | WIRED UK
Here's why Nike is ready for the future by @tracey_lou
Nikes are getting harder to find at stores. Here's why | CNN Business
Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic – Campaign Middle East
The battle for sporting goods supremacy: Nike vs Adidas | IG UK
Adidas or Nike? Which Retail Giant is Winning The Sneakers War?
History of advertising: No 118: Nike's 'Just do it' tagline
The battle for sporting goods supremacy: Nike vs Adidas | IG UK
Nike vs Adidas: a league of their own | World Finance
UK Athletics to switch from Adidas to Nike - SportsPro
Analysis of Nike's Social Media Marketing Strategy
NIKE Sales Drop 38% But Leadership Is Not Concerned
How Nike uses Facebook and Instagram | Econsultancy
Take your old trainers to Nike for recycling? Not in Brexit Britain… | Nike | The Guardian
Nike expects permanent shift to online sales - BBC News
It's official, Virgil Abloh will release 50 Nike trainers this summer | British GQ
