Be Like Mike: The Biggest NBA Sponsorships and Collaborations
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
SchollyME Joins REALRUN to Showcase the Best Upcoming California Basketball Players - Other Sponsors Include Nike, 7/11, Uptime Energy Drink, Direct Solar of America and More!
NBA Rookie Simmons Gives Nike New Weapon Against Under Armour - Bloomberg
A Star's Shoe Breaks, Putting College Basketball Under a Microscope - The New York Times
Shoes, Shirts, You Name It, College Basketball Players Get It. Free. - The New York Times
NBA OKs jersey sponsorships
Nike Wins Deal to Outfit NBA - WSJ
The Biggest Nike Shoe Contract in the NBA Is Unbelievable