![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ319_lebron_20190828142017_ZH.jpg?uuid=7caf9cee-c9c0-11e9-9264-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia](https://library.sportingnews.com/styles/crop_style_16_9_mobile_2x/s3/2021-08/lebron-james-nike-sneakers-behind-the-logo_18jf44ugwpwkd1nh3mrym9f9c9.jpeg?itok=PCdBJs7e)
Behind the Logo: LeBron James' signature line with Nike reaches elite status with a crown fit for a King | Sporting News Australia
![Universities to wear LeBron James gear under sponsorship deal: Miami, UK... and Ohio State - ProBasketballTalk | NBC Sports Universities to wear LeBron James gear under sponsorship deal: Miami, UK... and Ohio State - ProBasketballTalk | NBC Sports](https://nba.nbcsports.com/wp-content/uploads/sites/12/2011/06/115947519.jpg?w=594)
Universities to wear LeBron James gear under sponsorship deal: Miami, UK... and Ohio State - ProBasketballTalk | NBC Sports
![Liverpool's Nike partnership could soon take twist, and FSG have LeBron James to thank - Liverpool.com Liverpool's Nike partnership could soon take twist, and FSG have LeBron James to thank - Liverpool.com](https://i2-prod.liverpool.com/incoming/article20193876.ece/ALTERNATES/s1200d/0_2021-03-17.jpg)
Liverpool's Nike partnership could soon take twist, and FSG have LeBron James to thank - Liverpool.com
![LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored' LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'](https://www.sportscasting.com/wp-content/uploads/2021/11/LeBron-James-Nike.jpg)