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Brand Stretching: How Luxury Diversifies Its Portfolio
![PDF] An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani. | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/ae0b20c76bf39132cbebce45ef3d113e74bc27f7/35-Table4-1-1.png "PDF] An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani. | Semantic Scholar")
PDF] An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani. | Semantic Scholar
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